Jony Ive’s Ferrari Moment Ferrari Luce EV Debuts With Jony Ive Design and Huge Price Tag
Ferrari has revealed the Luce, its first fully electric vehicle, marking a major shift for a company long defined by combustion engines, racing heritage, and high-end performance. The four-door EV was unveiled Monday in Rome and is expected to begin deliveries in the fourth quarter of 2026. Reuters reported that the Luce is priced at €550,000, or about $640,000, placing it at the top of Ferrari’s lineup.
The Luce, Italian for “light,” is also Ferrari’s first five-seater. That makes it a different kind of vehicle for the brand: less like a traditional two-seat sports car and more like a high-performance luxury car for buyers who want, or need, both space and speed. Ferrari said the model has a 21-cu-ft cargo area, a range of more than 300 miles, and a top speed above 190 mph.
The design is drawing nearly as much attention as the powertrain. Ferrari developed the Luce with help from Jony Ive, the former Apple design chief, and LoveFrom, the design collective Ive co-founded. The Verge reported that LoveFrom helped define the project’s design direction from the outset, both inside and out.
Inside, the Luce avoids the fully screen-centered approach common in some electric vehicles. Ferrari is using leather, glass, anodized aluminum, and physical controls, according to Reuters. The car also uses a system that amplifies natural vibration sounds from the electric powertrain, an effort to preserve some of the sensory feel associated with driving a Ferrari without a traditional engine.
For most readers, the Luce will not factor into the next vehicle decision. Not only is its expected price far outside the mainstream EV market, but it’s also a high-profile brand flagship vehicle, not a mass-market EV. What it may change is the image of electric vehicles at the very top of the luxury car market. Ferrari is trying to show that an EV can still fit its brand, even as some other high-end automakers have slowed or adjusted their electric plans.
The price is also part of the story. Car and Driver reported that Ferrari has not announced official U.S. pricing, though rumors point to a starting price of around $645,000. The Verge reported that no U.S. price has been set. That means buyers outside Europe will still need to wait for regional pricing and availability details.
The Luce is likely to be closely watched by Ferrari loyalists, EV buyers, and rival luxury brands. A strong reception could support Ferrari’s move into electric models without abandoning hybrids and combustion cars. A cautious response would suggest that it remains difficult to persuade traditional performance buyers that an electric Ferrari can deliver the same emotional appeal.
Readers should watch for final production specifications, U.S. pricing, reservation details and first-drive reviews. The most important updates will clarify real-world range, charging performance, cabin usability and how Ferrari’s electric sound and driving systems feel outside a launch setting.
